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 What
are your benefits? Why would you want me back? Well, you'll
find the best things you liked about DAK Industries 1, merged
with the new technology available to DAK 2000. So, we'll be
familiar yet new, but most of all informative. But, as they
say, the proof is in the pudding. So check out the benefits
of becoming an eDAKonian 2000 below, and decide for yourself. |
1)
Hands On Testing For Super Quality For You.
I love getting my hands dirty. I personally use and extensively
test each product so you don't have to.
I
refer to specification sheets but it's the products, not the
'promises' that I rely on. I've been known to literally destroy
products to find out exactly what makes them tick.
I
connect them to my stereo system and run tests. I install them
in my computers and put them through their paces. I use sophisticated
test equipment to evaluate exactly what they do.
I
really do use and abuse these products before I share them with
you. Finally our engineers tear a product apart to be sure that
it's well made, reliable and won't wear out quickly. You
are protected.
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2)
Incisive, Comprehensive Descriptions And Theory.
Then, and only then, do I write all about the product. For better
or worse there's consistency with only one writer (me).
So you know how to gauge, how much weight to give what you're
reading. I am known to rave about the virtues but if you've
acquired a product from me in the past you know that I also
outline in exhaustive detail each and every fault and problem
I can find.
So, you get the good, the bad and the shortcomings, all detailed
in my admittedly long copy. You know, one of my favorite quotes
is from Thomas Jefferson. He said, "The most valuable of
all talents is that of never using two words where one will
do".
Click to see how we were first to learn about breadmakers.
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Albert Einstein said, "Everything should be made as simple
as possible, but not simpler". My descriptions are detailed,
but I hope you find them enlightening and a good mix of Jefferson's
and Einstein's ideas.
I think that the web with my new ability to add definitions,
theories and detailed caution notes in pop-up boxes to alert
you, will allow for a much more thorough informational process
for each product evaluation than ever before.
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3)
Factory-Direct Pricing, Really.
I
bludgeon the manufactures into good prices. Want to know
my secret? Most people go overseas and simply get a price
from a manufacturer. At best, if there are several manufacturers,
they'll get competitive bids.
Not me.
I take a product apart piece by piece. I calculate exactly what
each part costs and therefore what it costs to make the product
and then I make my offer.
You DAKonians
demand good prices and I get them. The manufacturers put
up with me because if I do ultimately choose one of their products,
they know they can count on selling massive volumes. So, don't
worry about them.
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4)
No Fixed Markups.
I'm no banking expert. (Duh!) I guess I price products
at what I would pay for them myself rather than some arbitrary
'Bank Induced' markup level.
Click to see one of our famous 'Challenge' Ads.
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So, you will save money big-time. Everyone promises discount
prices. You check mine to see how I deliver them to you.
5)
It's All About Time, YOUR TIME.
None
of us have enough. I get to spend the time and effort that we'd
all like to spend before choosing a product to include in our
catalog.
It's the time I expend to acquire the knowledge that sets DAK
2000 apart from companies that sell hundreds of products and
specialize in none.
I spend days and weeks reading about the technology and scientific
theories behind a product so you won't have to.
I try every conceivable use for the product in my own home and
in my own office. I beat a product to death before I ever even
think of sharing it with you.
Virtually every other company either relies on the manufacturer's
literature (Yuck) or a "hot sheet" of "selling features" to
write about a product. I don't.
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6)
More About Time.
Bottom
line, DAK 2000's mission is to save you time by helping you
employ new technology to eliminate repetition and waste.
It's about time because we here at DAK 2000 spend it so that
you can get clear, concise answers to your technological questions.
And it's
about time because more than ever, how you use your time is
the arbiter of your success. I put more time, more words,
more effort into evaluating, explaining and describing what
a product will do for us than anyone else I've ever seen.
To quote one of my favorite lines from Star Trek, "The needs
of the many outweigh the needs of the few". If I spend the
time once, thousands of you fellow DAKonians won't have to
expend the same trial, test, and failure efforts that take up
so much of your time that I have.
I'm the electronics nut advocate for good useful products to
improve our lives.
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7)
Webcentric Wonders For You.
I'll be trying new
techniques because I don't think anyone has yet cracked web readability.
I'm not there yet
but I'm going to get us a page turning experience right here on the web. If you
come to DAK 2000 I want you to have a good informational, educational experience.
Right now I don't
even have anything to sell you but I want you to be a comfortable and educated
power consumer.
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Promises fulfilled.
When I introduced
the Think Speak 49MHz communicators in 1983, they were great.
Now you can talk to
friends and family with FRS radios from miles, not hundreds of feet away without
license or hassles. But have you seen any that are VOX operated? Wait till you
see what I've found.
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Well
you will. Cassette decks have been replaced with CD players
and now with MP3 recorder/players and boy do I have some neat
additions coming.
Black
and white CCD cameras are being replaced by tiny $50 CMOS full
color cameras that can run for 12 hours on a single 9V battery.
Best of all the prices
have plunged I just got back from another Far East buying trip. I've met with
dozens of old DAK 1 suppliers while I was there and wait till you see today's
versions of yesterday's products.
It's astounding how much better they are and how much cheaper
they are. You'll see new versions of these products and new
technologies I've seen that haven't even made it out of the
labs yet that will blow you away.
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9)
"Can You Be Bribed?"
Millions of us were "Bribed" into trying DAK
the first time. After that, the proof was always in
the quality and delivery. 99K |
To
become an eDAKonian? Fun bribes are coming. "Can you be Bribed?" to let me share
with you how much you can do by using today's latest technology?
If you remember my
"Can You Be Bribed?" ads, you'll remember the $4 Remote Touch-Sensitive Lamp,
the $5 Flash Camera (Wow how about a digital camera bribe?) and more.
But remember there's a
catch. Well for new DAK I'm unleashing a whole new series of Bribes to
round up our 4,300,000 fellow DAKonians.
The bonuses will blow
you away with what they can do for you both at work to increase the productivity
of your efforts and at home to maximize the enjoyment of your leisure time.
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Oh, And A Final Thought -
Things Just Keep Getting Better!
In today's electronic age any of us can be successful. I have passion for
electronic products. Engineers have passion for their products. Most salespeople
only have passion for the money they can make.
You know I founded
DAK 1 in 1964 with nothing but a $100, a typewriter and a dream. I didn't even
have a garage.
I used to type your
names on gummed mailing labels, 30 per page. I sorted the mail for bulk rate postage
and hooked a trailer onto my station wagon to take the catalogs to the post office.
From taking the catalog
pictures with a 4x5 camera to setting the actual type you saw, I leaned how to
do it all. And, if I can do it so can you.
The key is doing it.
I'm not into positive mental attitude. But I am into the EMPOWERMENT you get
from knowing how to do something. So, I'm into learning how to do it and jumping
in feet first "damn the torpedoes" full-speed ahead.
We made open reel
and video recording tape in the '70s. I learned about chemical engineering and
how to operate manufacturing equipment.
When computers came
out I learned how to use them and create my own programs. Now I'm obsessed with
the Web.
The Internet has absolutely
captivated me. It's the digital 'wild west'. Right now, we all have the same opportunity
to successfully market our products or ideas on the Web. Let's do it together!
If I can do it, YOU CAN DO IT TOO!
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